There are so many content management systems out there for the small business owner to try to DIY (do it yourself) on the website thing. Joomla, Go Daddy and Word Press just to name a few. As a small business owner, I know that the marketing budget is thin. I appreciate why small business owners want to save money and try to DIY, they learn how to repair their kitchen sink and faux paint their walls, why not build a website? After hours and hours taken away from their business and families (burning the midnight oil) they concede and call a professional.
I would say 1/3 of my clients come to me with a DIY website that they are unhappy with. They had to pick their overall look and feel from a template that doesn't represent the awesomeness of their business. They are frustrated with writing copy that relays their message and yet may actually be picked up by search engines. The software is just not intuitive so that they can self manage.
This is why several years ago I decided to work with Catdoor Websites. Catdoor Websites are designed specifically for small to mid-size organizations needing a website that is maintainable by the organization without the need for webmaster skills. I provide custom designs for each client based on their existing brand and marketing collateral that showcases their business. Hosting and support are also provided to the organization. An affordable website solution for small businesses!
Here's a link to a good article. Although the author titled his article "Build a Website in 60 Minutes", I would have to respectfully disagree. However he does add "assuming you are prepared". I guess his marketing worked...he hooked me with the title!
http://bit.ly/lldTCk
Thursday, June 23, 2011
Thursday, June 16, 2011
SEO and Design: Two Very Different Things
This is an area that is misunderstood by my clients. Most of my clients come to me for an affordable website that they can manage but that also has a custom design. But they also want me to write their copy and optimize their web site so that search engines find and rank them. Everyone wants to be on page one, right?
Well, I am a designer not a copy writer or an expert in SEO. I know some of both, but really, I am an expert at making your marketing material look pretty so hire me for your design and hire an expert to write your copy and and do your SEO. I try to educate my clients as best I can and I have an arsenal of experts in marketing, SEO and copy writing that I am able to refer them to.
Here is a good article on what to look for when hiring a company to do your SEO.
http://bit.ly/mIfzpf
Well, I am a designer not a copy writer or an expert in SEO. I know some of both, but really, I am an expert at making your marketing material look pretty so hire me for your design and hire an expert to write your copy and and do your SEO. I try to educate my clients as best I can and I have an arsenal of experts in marketing, SEO and copy writing that I am able to refer them to.
Here is a good article on what to look for when hiring a company to do your SEO.
http://bit.ly/mIfzpf
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