This authentic sales approach topic hit me twice in 24 hours so I feel compelled to blog about it. I have always shown up for prospective client meetings as "me". I don't use a script or try to incorporate sales techniques, I just let them know that I am passionate about helping other small businesses succeed, I listen first and design second and that as my customer their opinion matters. My designs will make them look good! Nothing magic about it, but I seem to attract the best clients and we work well together. It sounds like I am using authenticity to sell!
So back to the two hits in 24 hours. First hit. Yesterday I was at my eWomen Networking event and the speaker was Carolyn Herfurth with The Biztruth (www.thebiztruth.com/10things) and she covered the 10 Things Not to Say on a Sales Call and stressed being authentic in your sales approach. Second hit. I opened my email this morning and there was my Biznik article ezine. The very first article was titled "Get Real or Go Home: The New Trend in Business" by Dike Drummond, MD (http://bit.ly/dKQAXs) check it out...good stuff!
Nothing is more annoying than a bad sales tactic. Be your authentic self!
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